The Matt Kelly GroupListing Package
The Matt Kelly GroupListing Package
How We Helped Our Sellers Navigate a Unique Appraisal Challenge
We just helped our sellers sell a contemporary home on Greenwich by navigating an appraisal discrepancy the right way. When public records didn’t tell the full story, experience filled the gap. Here’s how we made it happen.
“This is the time to secure the home, not negotiate the best deal possible”- Matt Kelly
This contemporary home in Aiken stood out immediately. From the start, we invested heavily in professional marketing, media, and exposure to make sure the property was positioned correctly. However, modern and contemporary architecture—especially in Aiken County—comes with unique challenges that aren’t always obvious on the surface. In this case, the challenge emerged during the appraisal, when a discrepancy in reported square footage surfaced despite years of prior listings, tax records, and documentation.
“A ‘Purchase and Sale Contract’ is not really that until after due diligence is over in GA/SC, we prefer to call this contract an, ‘Exclusive Right to Negotiate’. The ball is in the buyer’s hands from now on.”- Matt Kelly
After the appraisal, the appraiser reached out to explain that they had physically measured the home and found the square footage to be larger than what public records reflected. That raised an important question: how does a home with so much historical documentation still carry uncertainty around something as fundamental as size? The answer, as we learned, is that contemporary architecture in Aiken County is particularly prone to these discrepancies. While buyers may not always rely strictly on price-per-square-foot calculations, appraisers and lenders absolutely care. Going forward, this experience reinforced the importance of scrutinizing publicly reported square footage on homes like this and proactively recommending independent measurements or pre-appraisal verification when appropriate.
“We do not rely on the actions of others to deliver the results that we want to see for our clients”- Matt Kelly
The home sold, but more importantly, this transaction sharpened our process. Experience like this can’t be bought—it’s earned through real transactions and real consequences. Today, when we represent sellers of contemporary homes in Aiken County, we apply this lesson upfront to protect value, reduce surprises, and strengthen the deal from the beginning. If you’re selling a home that doesn’t fit a traditional mold, the details matter—and having someone who knows where problems can hide can make a meaningful difference.
If you’re considering selling a unique or contemporary home and want a strategy built on real experience, let’s talk.
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