The Matt Kelly GroupListing Package
The Matt Kelly GroupListing Package
How We Helped Our Sellers Turn a $23,000 Obstacle Into Leverage!
We just helped our sellers sell their home on Riley Court using the right strategy and smart deal structuring. See how we made it happen!
“This is the time to secure the home, not negotiate the best deal possible”- Matt Kelly
When this home in the Colony neighborhood on Riley Court went under contract, there was a bigger story behind it. Several homes on this street had sold over the past year—and many of those sellers left tens of thousands of dollars on the table. The challenge here wasn’t demand. The challenge was structuring the deal correctly so the seller could hit their numbers without killing the transaction or risking the appraisal.
“A ‘Purchase and Sale Contract’ is not really that until after due diligence is over in GA/SC, we prefer to call this contract an, ‘Exclusive Right to Negotiate’. The ball is in the buyer’s hands from now on.”- Matt Kelly
The buyer for this home was a strong, motivated fit, but they needed all of their closing costs covered—$23,000. Instead of treating that as a loss, we took a strategic approach. We increased the purchase price by the full $23,000, putting the contract well above list price. That move only works if it’s supported by real data, so we did the homework. Nearby homes within a quarter-mile radius were selling in the $700,000–$800,000 range, and with this property being in immaculate condition, the appraisal risk was calculated—not guessed.
“We do not rely on the actions of others to deliver the results that we want to see for our clients”- Matt Kelly
The result was a successful appraisal, a seller who hit their target numbers, and a buyer who was able to move forward comfortably. This wasn’t about luck or pushing a risky deal—it was about understanding how price, concessions, and appraisal actually work together. Done correctly, the strategy didn’t just sell one home on Riley Court—it reset expectations for the entire neighborhood.
If you’re considering selling or buying and want strategy—not guesswork—let's talk!
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How do we deliver the results that we do? Download our Buyer’s Guide! HERE!
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